According to the World Health Organization (WHO), mental health issues, such as depression, loneliness, and social anxiety, are pervasive globally. When left untreated, the staggering economic cost is estimated at US$1 trillion annually. As a growing community, there is strength in numbers and we need each other to be successful; and with your support, we know we can. #UnitedWeWin
October 10, 2025
@11.00 am
Home Depot Back Yard
@ Mercedes-Benz Stadium
You are invited to come outside and reconnect on October 10, 2024 in observance of World Mental Health Day as we break a world record for the largest group of people in one space, receiving a mindfulness lesson.
Thank you for joining us for the 1010: United We Win event! Below are the key details to help you prepare for the day:
Event Details:
Things to Note:
Doors open at 10:00 am where you will be required to check-in and be counted for the World Record Attempt, information on where to go and an opportunity to take pictures and post online.
Things to note:
We will have one hour of mindfulness lesson to include six 10-minute segments:
Plan ahead with a variety of parking and transportation options for games and events at Mercedes-Benz Stadium. Please use precaution when purchasing parking passes from secondary resale markets.
Political Protests:
“The safety and well-being of our attendees are our top priorities. We are working closely with local authorities to ensure a peaceful and positive event experience for all participants.”
Security Threat:
“The safety and well-being of our attendees are our top priorities. In light of recent developments, we are implementing enhanced security measures to ensure the safety of all attendees. We remain committed to providing a secure environment for the event.”
Medical Emergency:
“Our on-site medical teams are equipped to handle emergencies that may arise. The safety and well-being of our attendees are our top priorities, and we are taking all necessary precautions.”
Death:
“The safety and well-being of our attendees are our top priorities.We are deeply saddened by the news and are working with the family and local authorities to provide support during this difficult time. Our thoughts are with those affected.”
Terrorism:
“The safety and well-being of our attendees are our top priorities. In response to the situation, we are in close communication with law enforcement and taking all necessary steps.”
COVID Spread:
“The safety and well-being of our attendees are our top priorities.We follow all recommended guidelines and protocols to minimize the risk of COVID-19 transmission during the event.”
Weather (Rain/Thunderstorms/Heat Advisory):
“The safety and well-being of our attendees are our top priorities. We are closely monitoring weather conditions and will implement contingency plans as needed to ensure the safety and comfort of our attendees.”
Customer Experience Issues (Restrooms, Food & Beverage, Crowd Control):
“A positive community experience for all attendees is our goal. We apologize for any inconvenience, are aware and working swiftly to address the issue.”
Audiovisual Technical Issues:
“A positive experience for all attendees is our goal. We appreciate your patience and understanding. We are experiencing technical difficulties and are working to resolve them as quickly as possible. ”
Visibility of Presenters:
“A positive experience for all attendees is our goal. We are making adjustments to improve the visibility of our presenters.”
Transportation/Parking Issues:
“A positive experience for all attendees is our goal. We are working with local authorities to streamline these services for our attendees.”
Registration Issues:
“A positive experience for all attendees is our goal. We are working swiftly to ensure a smooth check-in process. Thank you for your patience.”
Event Staff Issues:
“A positive experience for all attendees is our goal. We are addressing the issue to provide the best possible team experience to our attendees.”
Digital Experience Technical Issues:
“A positive experience for all attendees is our goal. We are currently addressing technical difficulties. We appreciate your patience.”
Contrary to Expectations (Attendance Numbers, World Record, Positive Sentiment):
“We are incredibly proud of the impact and community engagement achieved. We remain committed to our mission of raising awareness for mental health during the American Modern Mental Health Crisis.
Whether you are a large organization, fortune 500 company, non-profit or small business we want to see you there. Become a Sponsor, Register your team, staff and co-workers or become a vendor and be a part of this once in a lifetime, groundbreaking event.
Company Name listed on post event installation artwork
Serve as a representative for your company, community, school or family
Experience mindfulness techniques to improve your overall wellbeing
Break a world record
Contribute to 1010 United We Win Mindfulness Fund*
Serve as a representative for your company, community, school or family
Experience mindfulness techniques to improve your overall wellbeing
Break a world record
Get access to mental health and wellness resources
Stay connected with like minded people (1-year Membership)
Unlimited Attendees
Company Name listed on post event installation artwork
1 x Tent (optional)
1 x Table
2 x Chairs
* 1010 United We Win Mindfulness Fund is a community-led initiative created to award civic, business and community leaders with investments into resources for mental health & wellness, normalizing mindfulness practices as part of our daily routine.
1010 United We Win is designed to raise global awareness about mental health, coinciding with Global Mental Health Awareness Day on October 10th. Our mission is to break the stigma surrounding mental health, foster open dialogue, and provide resources and support to those in need.
The event is open to everyone—whether you’re a mental health professional, someone seeking support, or just passionate about the cause. We encourage people of all backgrounds and 18 years old+ to participate and help spread awareness.
Attendees can look forward to a day filled with insightful interactions with mental health experts, workshops, and opportunities to connect with support organizations and employers / brands committed to employee & community wellbeing. Our event is designed to be both educational and engaging, ensuring that everyone leaves with a deeper understanding and support for mental health.
There are several ways to get involved—whether as a volunteer, sponsor, or participant. Volunteers can assist with event operations, sponsors can support through donations or partnerships, and participants can engage by attending and spreading the word. Please visit our website or contact us directly for more information on how to contribute.
The event is free to attend, by way of sponsorship, however we encourage donations to support mental health organizations that are making a difference. Your contribution can help us continue this vital work and expand our reach to more communities.
The event will be held at the Home Depot Backyard, offering a spacious and welcoming environment. Please note that there is paid and limited public parking available. To make your experience smoother, we strongly encourage the use of public transportation or rideshare drop off to MARTA’s Vine City Station. The venue is easily accessible by bus and rail, and we recommend planning your trip in advance to avoid any inconvenience.
Your safety is our top priority. We have implemented all recommended health and safety protocols, including sanitization stations, optional mask-wearing, and social distancing measures where applicable and medical response and security staff are a key component of our event experience. We want everyone to feel comfortable and safe while attending.
Stay connected by following us on social media and subscribing to our newsletter. We’ll be sharing updates, speaker announcements, and other important information leading up to the event. Make sure you’re in the loop so you don’t miss out on any of the excitement! www.1010UnitedWeWin.com
